Community-based Tourism is a Key Development Driver for the Cham Community in Ninh Thuan, Vietnam
Community-based tourism (CBT) is a well-established type of tourism in many countries around the world, including Vietnam. Despite its potential, the development of CBT in the Cham community in Ninh Thuan province has yet to reach its full potential due to the rich and diverse tourism resources in the area. This study aims to assess the needs for CBT development in the Cham community of Ninh Thuan from the perspectives of local stakeholders. The research method used a mixed approach of qualitative and quantitative data collection, including field surveys, semi-structured interviews, and questionnaires, with a focus on the Cham community and local authorities. The findings indicate that the Cham community’s cultural resources have great potential for CBT development and that the community is eager to participate in tourism activities. However, several key barriers, such as the lack of technical facilities, limited participation from local authorities, and insufficient knowledge, skills, and finance, prevent the community from participating in tourism activities. Thus, it is necessary for authorities to implement policies to improve tourism facilities, enhance tourism promotion, and support the community to participate in these activities. These recommendations will help to enhance the development of CBT in Ninh Thuan in the future.
Keywords: community-based tourism; sustainable development; local perception; Cham community; Vietnam