The Strategic Management for Community-based Tourism during the Pandemic of COVID 19: A Case Study of Surrounding Communities of Sukhothai Cultural World Heritage Site, Thailand

Community-based tourism has been promoted as a way of alternative development resource which require the member of the community to collaborate and work together toward achieving a common goal. Furthermore, with a commitment in community safeguarding, Sukhothai Cultural World Heritage area is considered as the part of case-study selection criteria upon post-covid-pandemic within this study as it is shown many positive trends of development character under the involvement of multiple actors with diverse needs and interests. For this significant study, the rural community in Muangkao sub-district will be focused in a comprehensive way by using in-depth interview, site visits, focused group as well as observation participation in gathering the basic needs of information. Based on the study result, Sukhothai heritage site is one among the most visiting areas for tourists to seek an additional valued of Local Thai community-based tourism in the perspective of cultural tourism preservation status. Similarly, The feature of heritage tourism destinations is very significant aspects that directly influence to many beneficial stakeholders that remain living in the area. Simultaneously, the consideration of managerial capacity of local administrative government is the key success factors.

Keywords: the strategic management; community-based tourism; Sukhothai Cultural World Heritage sites

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